Marketing Consultant
Lawrence Marketing Collective

• Spearhead market research to identify branding opportunities, cement strategies, and sustain loyal customers.

• Create innovative strategies to drive customer engagement.

• Analyze market trends and competitive landscape to understand opportunities and potential value.

• Create innovative strategies to drive customer engagement.

• Evaluate target market research and adjusted strategy to address competitive influences and changing market.

• Coordinate with creative team to generate dynamic marketing content and communication tools for promotional campaigns.

• Plan and execute email marketing strategy including nurture and drip campaigns through Infusion Soft (KEAP) CRM.

• Lead efforts to secure affiliate partnerships and speaking engagements.

Director of Marketing
InspireCare 360

• Spearhead market research to identify branding opportunities, cement strategies, and sustain loyal customers.

• Create innovative strategies to drive customer engagement.

• Analyze market trends and competitive landscape to understand opportunities and potential value.

• Create innovative strategies to drive customer engagement.

• Evaluate target market research and adjusted strategy to address competitive influences and changing market.

• Coordinate with creative team to generate dynamic marketing content and communication tools for promotional campaigns.

• Plan and execute email marketing strategy including nurture and drip campaigns through Infusion Soft (KEAP) CRM.

• Lead efforts to secure affiliate partnerships and speaking engagements.

Social Media Specialist
Truth Collective

• Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.

• Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.

• Developed marketing content such as blogs, promotional materials and advertisements for social media.

• Posted new content for products and services when managing marketing and release calendars.

• Maintained company's social media presence by posting messages, answering posts and monitoring responses.

• Created social media content with consistent content and tone.

• Implemented and maintained editorial calendar for clients' social media channels, which helped clients reach KPIs.

• Devised results-driven strategies and roadmaps based on clients' needs.

• Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.

Digital Marketing Manager
The Halal Guys

• Spearheaded the creation, growth, and management of The Halal Guys Rewards Program growing the data base to 100,000 members.

• Successfully launched offline and online consumer targeting and marketing strategy.

• Collaborated with third-party agencies on design, copywriting, new product launches and analytics.

• Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.

• Evaluated monthly performance statistics and used data to inform future strategies.

• Developed marketing content such as blogs, promotional materials and advertisements for social media.

• Masterminded highly successful digital strategies for various platforms to attract customer engagement.

• Streamlined communication to our Franchisees.

• Contributed to the global expansion of The Halal Guys Franchise expanding locations from 21 to 58.

• Created social media content with consistent content and tone.

Assistant Marketing Manager
&Pizza

• Planned marketing initiatives and leveraged referral networks to promote business development.

• Helped incorporate product changes into marketing messages to drive customer engagement and firm profits.

• Collaborated with team personnel to create company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.

• Nurtured company involvement in community.